DPR Affiliate Marketing Blog

CPA is cost per action. If that action is buying a product, then we have to get our potential customers to open their pocketbook. In today’s economic times, this is getting harder and harder. And the competition is fighting for the same customers you are.

When CPA is used, sometimes it is referring to pay per lead programs. No taking out the credit card. Not even getting a free trial that is billed monthly in 30 days, although some can be. Just get the lead and get paid.

When you sign up for a CPA program, you are signing up for half the job you do as an affiliate marketer. You don’t have to close the sale. You only have to lead customers to the people that will. And you get paid for that lead. I’d say that’s a deal.

Some combinations of info your visitors may have to fill out for you to get credited with a lead:

• Just an email address.
• Name and address and phone #
• Name, address, phone # and email
• All info plus a credit card

And on the whole, the more info requested, the more you get paid. You could be looking at $30 or more to get someone’s credit card for a 30 day free trial of Acai Berry

But, of course, where the money is easier, it’s not really easier. There is competition. There is a lot of competition for easy money. But it is possible to make money this way. I have used both Adwords advertising and banners on my own sites to generate paid leads and it has worked. And since you are dealing with $1, $5 and $10 increments, you can track your results quickly. You will know if a campaign is working early. Whereas you might let a product with a $75 commission ride a bit before you cut it and have the potential of losing a lot more money if you are not used to using PPC.

Some Pay Per Lead Affiliate Programs

• Maxbounty
• ShareASale
• FineClicks
• ClixGalore
• LeadPile

You can find a lot more just by searching Google for “pay per lead” programs. But these have been around for a while and I have made money from the programs listed above.

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