Tracking Your Clickbank Sales
January 15, 2007
Clickbank has made a lot of changes to their site lately. The claims that some of their affiliates and vendors have made about sales are true for most part. Clickbank has made millionaires. But the Clickbank site itself didn’t match the claims. The site was behind the times in looks and technology. But this is no longer true.
It is now possible for affiliates to add tracking codes to their hoplinks. Tracking Clickbank sales used to be a guessing game. If you spent money on PPC and used organic SEO to send visitors to the same page, it was very hard to calculate ROI on your advertising.
Yes, Adwords has a tracking system in place, but that involves adding code to the payment page. And as we all know, that payment page was on the other side of that magical hoplink. A place we had no control over.
Until now. For a few months now affiliates have been able to add a tracking id or TID to their affiliate link. A Clickbank tracking id can contain eight characters that are either capital letters or numbers. The tracking id you choose will show up in your “Transaction Detail” report. But it will be used in the all new analytics section which will allow you to study the sales and refunds stats of each tracking code.
The standard hoplink looks like this: http://AFFILIATE.PUBLISHER.hop.clickbank.net , where obviously, you replace AFFILIATE with your clickbank affiliate id and you replace PUBLISHER with whatever vendor id you happen to be promoting. A hoplink with a tracking id look like this: http://AFFILIATE.PUBLISHER.hop.clickbank.net/?tid=XXXXXXXX , where you replace XXXXXXXX with the tracking id you have created.
This addition of tracking to the Clickbank set of tools will streamline your marketing efforts. By adding a Clickbank tracking id to each unique campaign, you take the guesswork out of ROI. If an email marketing campaign works, you know it. If an Adwords campaign bombs, you will know that too.
This type of accurate ROI data will allow you to spend more on campaigns that work, tweak campaigns that barely making it, and get rid of those campaigns that are money pits. And by knowing exactly what works, you can copycat successful campaigns for use with new products. All through a little 8 digit tracking id.
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A good move by Clickbank, but come on, manually creating a unique tid for each keyword, and then changing it in adwords for my 1000+ keyword list is going to be a pain in the arse. Perhaps its time someone developed a special script to automate the process?
Muhahaha…
I did and I use it. It’s not ready for general release yet. Each search engine hit gets a unique id and that id is used as the tracking id.
It will be a little while before I release my all in one Clickbank control panel.