The Clickbank Ad Serving Platform
Over the last year or so, Clickbank has really kicked it up a notch. They have added so many features that Clickbank affiliates have been waiting for for a long time. I just happened to notice this new feature as I was checking my sales stats.
I seems that they are adding an ad serving platform. Forget the old marketplace XML feed with the generic descriptions meant to get affiliates to sell a product rather than being of any benefit in selling a product. Now vendors can ad real ads to the marketplace feed. Well, maybe not now, but soon:
Shortly after the release of phase one, we intend to introduce phase two, which includes adding these new advertisement fields to our Marketplace XML feed and rolling out our own contextual ad serving platform. Affiliates will utilize this platform by placing a ClickBank widget on their site that displays relevant customer-facing ad copy to their readers. When a customer clicks an ad and makes a purchase, the transaction is recorded and commission is paid to the affiliate. We will provide more information about how affiliates can maximize the use of this program in an upcoming release.
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That’s great news! I can’t wait til they come out with the widgets so I can do a test on my site.
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It is good news. They may be one of the first affiliate companies to provide contextual affiliate links.
I recently wrote a post concerning Cickbank’s desrciptions not being “consumer friendly” … it’s about time they recognized this.
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How would you rate it in comparison to Commission Junction’s offering?
I haven’t had a chance to try it out yet. It is just in the announcement stage now.