The Adwords Content Network
I like to think of the Google content network as the gauntlet of shelves you face at the grocery store checkout. This is where people make impulse buys. You are not going to get as many bites but the bites are cheaper. You can usually get a good amount of hits by bidding five to ten cents on content.
Searches however are different. You are going to pay more, so you better know the keywords you are using. People are looking for something specific.
I have made the mistake many times of starting a new campaign and forgetting to set a different content bid. Then one day, the amount I spent on that one campaign goes through the roof. Where search bids kick in almost automatically, it takes a while for your content bids to reach their full potential. I usually give it about three days to see how many hits I will be getting and then I start playing with the amount I bid. If I can see sales, I will raise the content bid a few cents a day.
This is why lately I have been separating content and search for the same product into two adgroups. Since content is mainly for impulse buyers, you can go more general on your keywords. But you can keep all of your high performing search keywords in one adgroup. You will be using content bids on your search adgroup also, but the higher CTR you get from the adgroup will keep you on top in the searches.
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Posted in Advertising, Adwords, Clickbank | 
adwords and clickbank | adwords content bids | peel and stick |
I’m a firm believer if your going to run ads on the content network they should always be in their own content network campaign and not mixed in with search ads. People sometimes miss this because Google has the content network option checked in the campaign settings by default.
FYI – A new PPC ROI solution called ContentCleanser Beta is now available from http://www.contreo.com. It will automatically identify contextually irrelevant websites and MFA (made-for-adsense) sites found in Google’s Placement Performance Report, saving advertisers hours from checking each one manually . More importantly, it has shown to lower one’s cost per lead on Google’s Content Network once all these low quality, irrelevant sites are excluded.
Well, I just signed up for ContentCleanser. I’ll give it a try.
Thank you a lot, i’m looking for this.
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