DPR Affiliate Marketing Blog

Posts Tagged ‘PPC’

Negative keywords are important. They can turn a broad keyword into a narrow one. In fact, if you add enough negatives, you can forget about long tail keywords. But that’s a lot of negatives.

That’s why it pays to track the hits you get. If you have "spyware remover" in your ad group and check your tracking and find that you are paying for hundreds of hits via "cheap spyware remover", but not one sale, then it is time to add that word to your negative keyword list.

I was going to write a post on landing pages today because they determine what type of keywords you will use. But I figured, if you are waiting to get started, it is much better to just jump in and go. But I will go over a few landing pages types.

The other day I noticed an Adwords ad with "aff" in it. This used to be the requirement if you created an Adwords ad that linked to a product via an affiliate link. But it has been over two years since this was needed. Now only one ad per url is shown, theoretically allowing only one affiliate to directly link via an affiliate per search per user.

Why would someone still be using this? I can only think of two possibilities. The one is not much help. It could be a new affiliate with old information. All of the classic Adwords ebooks were written when you had to use "aff" with these type of Ads. So it could be a person who just does not know what he is doing quite yet.

I don’t know if most of these are still misconceptions, but when I learned to use Adwords to promote affiliate products they were I few things I learned from articles, forums and ebooks that I had to unlearn in order to make a profit. About half of my Clickbank sales come directly from PPC. For those of you trying Adwords outs some of these tips may help you on your way.