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If you are a Google Adwords user and despite creating good ads, you can’t get a good conversion rate and have a very low Quality Score for your Keywords then you should start thinking of improving your Landing pages where all your traffic goes after clicking your ad. The success and failure of your Google Adwords campaign depends completely on the success and failure of your landing pages. Having high quality landing Pages won’t only improve your conversion rate by providing good experience to visitors, but it would also improve your Adwords Quality Score, which would significantly reduce the overall cost of your budget and increasing the overall ROI of your campaign. In this article, we would be discussing few tips, which would help you to create a great landing page for your Google Adwords campaign.

Make them relevant: Google want to show relevant content to their users. Hence, your landing pages should be relevant to your ad copy. It should contain similar title and keywords you had used in your ads. E.g.if you are using keyword “Nike shoes” in your ad copy then your landing page should also contain Keyword “Nike shoes” in title and content of your landing pages.

Offer unique content: Google doesn’t like duplicate content and it applies the same principle to your landing pages. Your landing page should contain relevant and original content about your product. Most of the time advertisers and affiliates copy the product description directly from the company landing pages which could affect their quality score negatively. Google Adwords will not show multiple ads with identical landing pages at same time so you have to fight for traffic with the vendor if you are bidding on the same keywords the vendor is bidding on.

Reduce loading time: High loading time of your landing page can also affect your Google Adwords Quality Score. Google compares the loading time of your page with The average loading time of websites hosted in your Geographical area. If your website has high loading time as in comparison to average loading time then it would affect your Google Adwords Quality Score in a negative way. You can reduce the loading time of your landing page by removing flash, popup, JavaScript and other elements. You can also use image compressors to reduce the overall page size.

Genuine website: Your landing page should not be an only page of the website created with only purpose of sending traffic to another website. Your website should be genuine with pages containing information about your company, business and other relevant information for your customers. Landing pages which only contain sales pitch or filled with ads always have a low quality score.

Transparency: Your landing page should be transparent enough and contain information about your business policies, terms and conditions etc. If you are asking for some personal information from your visitor your landing page should contain a link to your disclaimer policy about how you can use this information.

You can save lots of money in Your Google Adwords campaigns just by implementing these general tips on your landing pages. High quality landing pages won’t only help you to improve your Quality Score in Google Adwords campaign, but it would also improve the overall experience of the visitors and your conversion rate.

Gagandeep Singh is working as a freelance writer who loves to write on landing page design and optimization, web 2.0, affiliate marketing, SEO and technology.

I have known about the {Keyword} insertion tag for a long time now. It is one of the tricks to getting more clickthroughs on your ads. Just put {Keyword: Generic Title} in the heading part of your Adwords ad to make the Keyword show up in the headline. Just replace the “Generic Title” with whatever you want to appear when a keyword can’t be used. But PPCHero takes you even deeper into more Adwords insertion tags you may not have known about. I didn’t.

I like Fast Blog Finder. But I really like the way the official website gives you all the meat on using their product. Of course, if you don’t have Fast Blog Finder, you can use the information too, it just takes longer. So head on over and see how you can get double listings in Google.

Good news for affiliate marketers. Job growth may be down in the U.S. But if you are an affiliate, it’s looking up.

I have a list of negative keywords for Adwords that I use here on the site. But this is a generic list, meant for you to pick through. It gets rid of a lot of freebie hunters and torrent searchers. But you really need to read some negative keyword list tips if you want to take your use of broader keywords to the max.

And if any of you use Google Analytics or are thinking about it, head over to John Cow for his new series on the basics of Google Analytics.

There are plenty of systems out there. The problem with systems is that they tend to get you in a rut. I have talked a lot about promoting Clickbank products with Adwords. There are many ebooks available on the subject. The problem is that most of them take one technique and expand it to the point it is a system with no regards to any other possible technique that may have a synergistic effect.

Use only exact match keywords. Content bids are worthless. Content bids are a gold mine. Building landing pages is a waste of time. Not using landing pages means you’re missing out. I have heard them all. The key is to take each suggestion with a grain of salt and test for yourself. If someone thinks that the method they use is the next best thing since money fell out of the sky and filled your driveway, then they probably have something worth learning, but not to the exclusion of other methods. Because the guy using the other method is saying the same thing about his techniques.

I say listen to them all. Instead of following in a guru’s footsteps, spend enough time learning the method, take from it what you need and move on to another. It beats getting stuck in a system that may change due to changes at Google, too many competitors or many other factors. I guess my point is that a system is a tool and you want as many tools as you can fit in your toolbox.

Google Adwords Quality Score

There are many factors that contribute to how much you will end up paying for a specific click. Clickthrough rate is one of them and we will get to that in other posts. But there is one big one that will effect your cost per click before you even start getting clicks and that is the Adwords Quality Score. Now, I am not going to go into detail on this one. Instead I will refer you to a few other blogs:

• The Adwords Quality Score - Startup hustle goes through a few of the broad factors that effect the quality rating that Google Adwords will give your compaigns. The one I am mainly concerned with in this post in the landing page.
• Page Loading Speed Does Adwords Quality Score – It’s new factor, but it counts. If your page loads slow, you pay more.
• How to Change Your Landing Page for Better Quality Scores – Now we’re getting somewhere. On to the blogs section.

A Niche Blogging Plan

This is a blog. Obviously, I must know a little bit about blogging. And lately I have been working up a blueprint for launching a new one. Then I will be writing posts here explaining each step. This is a work in progress, so I may make good moves, I may make bad ones, but you will know them all. I currently do make money online, albeit a little haphazardly. By that I mean, I have daily plans of action but everything is not organized as well as I would want it. I jumped into a indepth study of blogging while publishing two site that actually could be called "blogs". I have other WordPress sites, but they are static for the most part, mini-sites.

What I want to do this time is use other niche blog plans as a starting point and then max them out with knowledge I have with a special added twist at the end. First a few blueprints:

• DoshDosh’s Niche Blog MasterPlan - This is one of the first I ran into and my starting point. Read up. DoshDosh has a heavily trafficked blog.
• An Introduction to Keyword Sniping – I will be using aspects of this one, but we won’t be going for ad clicks. We will be after commissions of up to 75%.
• The 90 Day Challenge – Just found this one. Haven’t had time to read the 400 page book, but I did take a look at the spreadsheet. You will have 12 blogs by day 66. The goal: $100/month. Our goal is bigger, but the process may be slower. I believe in squeezing all I can out of a site. I am shooting for $100/day from one site. It’s very possible. The only thing I am completely unsure of is the timeline. We will know that at the end, this being the first time I set myself up to do this.
• My Brainstorming on a Niche Blog Network – This is where is started. And this is the mindmap I have been working on.

I could go on, but those basically cover it. We will not be looking at the social aspects of blogging until later. That is the icing on the cake. It will bring in more sales. We are going to try to cover all the bases and see what this does to the profit from one single domain.

Niche Blog + PPC

Now were talking. You’ve built a blog that gets traffic from search engines and has subscribers. Why not through a little bit of advertising in the mix? I have yet to try this exact combo, to tell you the truth, but it’s what any ecommerce site that wants to make more sales does. I run one for a day job. I can pick from thousands of profitable keywords because of tracking. If I am on page 2 of the natural results, I can make myself page 1 with Adwords with proven words.

You may rank in the search engines for certain keywords. There will be many long tail keywords among the mix that keyword tools just do not pick up. These can be harvested for use in PPC campaigns. In the same way, using broad matches in Adwords will enable you to capture long tail keywords with your statistics software. These can be used in SEO to increase ranking for lesser known keywords.

With the right type of tracking in place, you can take your ROI calculations down to specific keywords. This will allow you to remove words that just don’t produce.

If you build a blog with natural ranking, your Quality Score with have to reflect this. You will get a lower cost per click because your site will have some natural ranking. This is much better than having a fly by night landing page. I has also heard that having separate domains in the display and destination url can lower your Quality Score. So sending hits directly to the vendor through an affiliate link or even through a tracking service may also raise your cost per click.

So those two benefit wrap up in a pretty nice package that I will be fully exploring, evolving, and testing.

On The Road Map

This is a rough draft of how I plan to pull this off. There will be updates in this plan as I go and when I am done, I hope to have a pretty nice outline down.

• The Blog: Profit-ware.com
• The Topic: Making Money from Ebay. It is not exactly a niche. There are many, many ways to make money from Ebay from being a seller to being an affiliate. I should have a better domain name, but I think I can make that up with the history of the site. It used to be a site about making money on Ebay back in the day and has a PageRank of 4. The PageRank gives me a huge running start. Don’t get me wrong. But I am here to make money too. So I figured I might as well use my assets.
• Find some products to promote related to Ebay. At first I will do a search in Clickbank. I will find a few products and write some reviews of them. I am not sure now whether I will make these pages or posts. I am not sure pages can send pings and I want the extra links that can give. I think I will start with ten and build from there. These reviews will be a menu on the sidebar. Later, as I do more research, I will pick up other products to promote from other companies and I will drop unprofitable links once sales start coming in.
• With each of the products above, I will build a set of terms for the Alinks plugin so that the product pages get plenty of varied anchor text.
• I will set a schedule for submitting the site as a whole to different and various sites, documenting each campaign here.
• After I write each post, I will tweak everything from the headline to the slug and use the new and improved Google Adwords keyword tool to get an overview of terms I will be trying to target. Not much time spent here. Just enough. Then I will seek links to each and every post whenever I can. I like to call this embedding a site in the internet. Each page will have links from multiple domains.
• I will be using a set outline to write articles so that I can write them faster. I will be lenient with the article blueprint.

So that’s the plan for now. Each step will have a post. When I see missing parts of the outline, I will add them, do them, and then write about them here. I guess I could have written an ebook and sold it for $49.95, but I needed material for this blog. Damn the luck.

Deciphering the Latest Google Slap

OK, Back at it! – More on Quality Scores

Leaked Google Document on Quality Rating

Why would someone still be using this? I can only think of two possibilities. The one is not much help. It could be a new affiliate with old information. All of the classic Adwords ebooks were written when you had to use "aff" with these type of Ads. So it could be a person who just does not know what he is doing quite yet.

But there could be another reason. Like I said before, I have run Adwords campaigns that were profitable for over a year without much intervention. Could this be an affiliate whose campaigns have been profitable for this long, for over two years. Now that is a pretty exciting possibility. That means if you could imitate the person’s ad, you know you have a profitable campaign.

But how do you tell if the affiliate is a newbie or not. By using sites such as Spyfu, or if they are a Clickbank affiliate, you can get their affiliate ID and find their homepage buy putting their affiliate link in the following url: http://xxxxx.----escape_autolink_uri:07722138e5aba91a36414d6bb19c360e----.hop.clickbank.net and checking out thier site and once you get there, use whois to discover how long the site has been around. You see, an affiliate account with Clickbank is basically the same as a vendor’s account. As an affiliate, your homepage is required in your account details. Of course, an affiliate can put anything they want in there, but you might catch a break. If the site is pretty old, chances are that the affiliate knows what he is doing.

Another way would be to check a place like CBtrends and see how long the product being promoted has been around. If the product is new, chances are that the affiliate is a newbie also, but who knows. The affiliate himself could be making so much profit that he hasn’t learned any news about Adwords. He thinks he doesn’t need to.

This all was based on an ad I saw yesterday. I couldn’t find one yet today, but I will let you, the reader run with it and see what you come up with. It is this type of thinking, question asking and research that puts you ahead of other affiliates, whether or not this is a valid way to find profitable niches. Eventually, a few of your new ideas will stick. And then you’re off.