Posts Tagged ‘google adwords’

PostHeaderIcon How to Create the Best Landing Pages for Google Adwords

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If you are a Google Adwords user and despite creating good ads, you can’t get a good conversion rate and have a very low Quality Score for your Keywords then you should start thinking of improving your Landing pages where all your traffic goes after clicking your ad. The success and failure of your Google Adwords campaign depends completely on the success and failure of your landing pages. Having high quality landing Pages won’t only improve your conversion rate by providing good experience to visitors, but it would also improve your Adwords Quality Score, which would significantly reduce the overall cost of your budget and increasing the overall ROI of your campaign. In this article, we would be discussing few tips, which would help you to create a great landing page for your Google Adwords campaign.

PostHeaderIcon Today’s Links for Affiliate Marketers

Not much time for a post today, but I found plenty elsewhere that should get your affiliate marketing gears going.

I have known about the {Keyword} insertion tag for a long time now. It is one of the tricks to getting more clickthroughs on your ads. Just put {Keyword: Generic Title} in the heading part of your Adwords ad to make the Keyword show up in the headline. Just replace the “Generic Title” with whatever you want to appear when a keyword can’t be used. But PPCHero takes you even deeper into more Adwords insertion tags you may not have known about. I didn’t.

PostHeaderIcon Affiliate Programs + Your Blog + PPC = Synergy

Promoting Clickbank Products with Adwords

There are plenty of systems out there. The problem with systems is that they tend to get you in a rut. I have talked a lot about promoting Clickbank products with Adwords. There are many ebooks available on the subject. The problem is that most of them take one technique and expand it to the point it is a system with no regards to any other possible technique that may have a synergistic effect.

PostHeaderIcon The Latest Google Slap

This one I have only heard through rumors. If Iooked at my sales through Adwords over the last few weeks, I would have thought there was a Google back pat going on. Or maybe the competition got a little less fierce as other affiliates got their slap. But for those of you worrying, here are a few links:

Deciphering the Latest Google Slap

 

OK, Back at it! – More on Quality Scores

Leaked Google Document on Quality Rating

 

PostHeaderIcon Adwords and using “aff”

The other day I noticed an Adwords ad with "aff" in it. This used to be the requirement if you created an Adwords ad that linked to a product via an affiliate link. But it has been over two years since this was needed. Now only one ad per url is shown, theoretically allowing only one affiliate to directly link via an affiliate per search per user.

Why would someone still be using this? I can only think of two possibilities. The one is not much help. It could be a new affiliate with old information. All of the classic Adwords ebooks were written when you had to use "aff" with these type of Ads. So it could be a person who just does not know what he is doing quite yet.