DPR Affiliate Marketing Blog

Posts Tagged ‘clickbank case study’

Clickbank Case Study Part 1

When I started promoting this product, I really had no idea what World of Warcraft is. And to tell you the truth, I have never even played or been to the site. I picked up a few things from the sales page for the product. Jargon. Everything has it’s jargon and you have to learn a little of it.

I decided to switch from doing the case study of a live campaign to that of one that had already run it’s course. That way, no outside interference could change the results. If it was profitable and I was reading this blog, I know I would try to clone it.

This campaign popped into my head because I actually bought a domain specifically for it and it just expired. I bought the domain because I was running a direct to affiliate link campaign and I wanted to stop the ups and downs of bidding against other affiliates that were doing the same thing. So I bought a domain that was closer to the product’s name than the original was.

I have been going over and over this in my head. If I took a Clickbank product, starting promoting it, and then wrote about that while I did it, the chances are it would not be a good case study. Anyone reading my blog could clone it and mess up the whole purpose of the case study. The numbers would be off.

So I am going to go back to historical campaigns. Campaigns I have run before, that were profitable, but for some reason I stopped them. It could be because the competition was too much, I knew less then than I do now, or it was better to spend the advertising on a more profitable campaigns.

I have been tutoring a reader on using Adwords to promote Clickbank and am finally getting back on track here.

• First I asked him to choose a Clickbank product to promote.
• Then I briefly went through the logic of choosing keywords for the Adwords campaign.
• I went over the importance of negative keywords in your Adwords campaigns.
• And finally I went over some things that might scare a newbie away from Adwords.