Posts Tagged ‘adwords content bids’
The Adwords Content Network
I like to think of the Google content network as the gauntlet of shelves you face at the grocery store checkout. This is where people make impulse buys. You are not going to get as many bites but the bites are cheaper. You can usually get a good amount of hits by bidding five to ten cents on content.
Searches however are different. You are going to pay more, so you better know the keywords you are using. People are looking for something specific.