Products that Spawn New Digital Products
If you have browsed throught the Clickbank marketplace you may have noticed that there are a few shady products in there, like the download sites. But if you take a look at them, you see an interesting pattern.
I have dealt with Clickbank as an affiliate a long time now. And for a few months, I have been making posts over at a new site, Clickbunk.com. The only posts I make there currently are announcements of new products at Clickbank. And day after day, I have been browsing the products as they come up, watching for patterns, watching for something that may be a new hot product.
Okay, back to the download sites. When I started with Clickbank, they were only download sites. Then I noticed that they broke up into download categories. Soon there were movie specific download sites, game specific ones and music specific ones. And as handheld gaming consoles became popular, these sites started getting marketed to an even narrower niche: PSP download sites, etc.
And, although I have not tried any of these download sites, I am pretty sure they are all about the same, whether or not they specify a single product or download type. But by targeting the product to multiple niches, they expand the amount of sales they can get. You see, if you have a PSP and you are not tech savvy, you are going to search for PSP downloads. You don’t care about the format, as long as it works. Taking out all the extras makes it simpler.
But this pattern goes even farther than that. One of the staples in the Clickbank marketplace are the “Make Money Selling Ebooks” type products. Well, it seems the Amazon Kindle has become popular if you haven’t noticed. Today I noticed a new product at Clickbank that focused just on selling Ebooks for the Kindle called the Kindle Cash Machine.
A book is a book for the most part, whether of the ebook kind or of the solid kind. And an ebook is an ebook. We know that. We have been selling them as affiliates for a long time. But if someone just happens to be an aspiring writing and is unfamiliar with online ebook publishing, getting published on Kindle is a recognizable concept. And getting published on Kindle may reach people that never have thought about writing an “ebook”.
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You’re right, sellers are realizing that with all the new technology people are getting, they’re not really aware of the technical aspects of the gadgets they own. They just want it to work and they don’t really care about anything else. So of course they’re going to be searching using very specific terms which include the names of the products themselves. For example, instead of searching for an SD card, people often search for Canon memory.