How Removing Entrecard from Your Blog Decreases Bounce Rate
First, let me tell you that there are many reasons to use Entrecard and I am leaving it on this blog for the time being, but here is what happened when I removed Entrecard from StephanMiller.com.
The results of this surprised me, to say the least. In the same time, traffic dropped only 4% while bounce rate went from the mid 70% to less than 40%.
This is the graph of my bounce rate, the amount of visitors that click the back button after they land on my site:
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Hi Stephen,
I can actually see the reason why the bounce rate would go down. I think that you would find the same case for almost all of the social sites like digg, stumbleupon, ect.
I think that things like entrecard really promote your site more as a curiousity than anything else. So visitors typically are the one and done type.
But the drastic difference made no sense. Up to that point I was getting about 20 or so drops a day, which is not 30% of my traffic. Even though removing it dropped my bounce rate 30%.
It just doesn’t seem like the numbers add up. How can 20 people account for dropping my bounce rate in almost half.
I am not taking EntreCard down from my site regardless of what the masses are saying because I definitely get interaction from it. Plus, EntreCard is now about to start allowing their surfing credits to be traded in for cash!
I am not taking it down from this site, but I did take it down from my other blog. Everything has a place.
This is interesting… I have been wondering about the bounce rate problem, and that’s a reason why I keep it low key. I have enjoyed the interaction with other blogs and the overall idea of it, when it was “just for bloggers”. With the new upcoming changes, I am not sure what I will do… I am in a wait and see mode right now, though I would like to continue with Entrecard…
I will continue here. It just no longer fit the goals of my other blog.
Got rid of entrecard on my other blogs a while back when they teamed up with sezwho. Had a slight dip in traffic but feel my blogs look less cluttered and seem to get more quality visitors who leave comments and check out other posts rather than just dropping and bouncing.
The bounce rate doesn’t surprise me because those 20 droppers probably only spent a few seconds on your site (you probably had a bit more people from entrecard too who clicked drop and bounced before it took effect).
Stephan is right,
Keeping it or removing it is depends on the goal of blog. Some might be interested in getting traffic in any way while others only want quality traffic with less bounce rate.
!
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