Ewen Chia’s Free Website Builder

You can tell who a product is marketed towards by the name of the product. If I was looking for software to create a website, I would not be looking for a “Free Website Builder“. But if my sister was looking for it, that’s probably pretty close to what she would type into Google.

The claim is that the software is worth $197, which a person using these terms might believe although a lot of us know better. You can pick up a lot of WYSIWYG Website Software for free. But a person like my sister wouldn’t know that sites like SourceForge exist.

When you click on the link to download the software, you don’t get to download the software. You are taken to a sales page. You can bypass this, but you have to scroll down. And in the process of scrolling down, a person new to this, searching for a free website builder, may get pulled in by a graphic or a title in bold. Whereas someone more knowledgeable would not have made it this far. He would not have made it to the first page, because he would be looking for an “HTML Editor” and not a “Website Builder”.

And what is he selling there. The other tools you need to build the website. The buttons, guarantee badges, ebook covers, logos, etc.

It is using something given away free to sell a product needed to make it work. Similar to the way that Ink for your printer almost costs as much as the printer itself. They aren’t selling the printer. They are selling the ink.

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