Current Adwords Mistakes

 

I wrote a post a few days ago about newbie adwords mistakes and got a little big for my britches. I currently make mistakes. The biggest one being taking anything for granted. Like dropping some of the practices that created all of my profit for me.

Always split test. Use at least two ads in each ad group and once you have enough impressions to notice people favoring one over the other, replace the ad with the lowest CTR. I admit I slack on this one, tending to go after quantity rather than quality with my limited time.

I have the goal to keep pushing past the plateau I have been at for a while. But when I see monthly sales going past the average I am used to, I slack.

I am my biggest enemy.

You will have to learn to recognize the same things in yourself and figure out how to disarm them or bypass them. If anyone has a clue about mine, chime in. I will continue to chip away though.

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