Clickbank Case Study #1: Joana’s Guide - Part 1
February 18, 2008
I decided to switch from doing the case study of a live campaign to that of one that had already run it’s course. That way, no outside interference could change the results. If it was profitable and I was reading this blog, I know I would try to clone it.
This campaign popped into my head because I actually bought a domain specifically for it and it just expired. I bought the domain because I was running a direct to affiliate link campaign and I wanted to stop the ups and downs of bidding against other affiliates that were doing the same thing. So I bought a domain that was closer to the product’s name than the original was.
Clickbank Vendor ID: joanaguide
Homepage: www.joanasworld.com
Length of Campaign:1-27-2007 - 8-23-2007
Sales: $4161.20
Adwords Spend: $2093.30
Profit: $2067.90
This is about the average campaign I run. Some of the shorter run ones are more profitable and burn out more quickly. Stack up enough small ones and those short ones can be icing on the cake.
That’s all for now. I will be covering more of this campaign is future posts. I still have all the data and will be taking it down to keywords and cpc. But it’s a lot of data to go through, so look for the upcoming posts. I plan on doing a case study on every campaign that I have run that is no longer active. Workhorses like this one, fast profitable ones, and ones that I never had much luck with no matter what I did.
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