DPR Affiliate Marketing Blog

I am going to let you in on something. There are a few ways you can pick a topic for a niche blog.

One is to go through your interests and what you want to learn and pick something. Then find some affiliate products that compliment that interest. Then start writing. If you are interested, than it should be easy to come up with content. This is probably the best way. Readers will notice your passion and your stake in what you have to say. You can’t go wrong with this route.

Another way is to play affiliate programs like they are the stock market. And I will have to admit, I have done this one too. Commission Junction, Clickbank and various other affiliate programs give you stats on where the most money is to be made and which products are the most popular.

With Clickbank, you can use sales rank, gravity and referred. Of course other factors may influence your choice such as whether the product has a subscription (subscriptions rule) or the actual commission you get on the product (not wasting your time promoting a product).

Sales rank on Clickbank is a aggregate number. It is calculate based on the other sales numbers as Clickbank. It’s as mysterious to Clickbank affiliates as PageRank is to SEO’s. They don’t know the exact algorithm, but they can guess. And for the most part, what you need to look for in the sales rank is the movement. Did a product just jump from #50 to #30 in a couple of days? Did a product come out of nowhere and hit the top 5 in it’s category? Or did it’s popularity go down? What caused this: hype or organic growth?

Gravity indicates how many affiliates are actively promoting the product. The number does not tell you exactly how many affiliates are promoting the product. It also is a calculated number giving present sales more weight than past sales. But it does give you and indication of the competition. And when you line it up against rank, you begin to notice discrepancies. If you sort Clickbank products by the rank and notice that the gravity dips for a product or two, those may be products you want to check out. That means the sales are in line with the rank, but there happens to be a few less affiliates promoting that product.

Referred gives you an exact number. This is the percentage of sales that come from affiliates. Most are high in Clickbank, in the 90% range. If you find a higher ranking product where the referred number is low, like 60% that means that the bulk of the sales resulting in that high rank is coming directly from a vendor. And this might indicate to you that you can take a little bit of that pie. Another tip. When this happens, it can also indicate pretty good branding on the vendor’s part (i.e. the product has a distinctive name and the vendor is most likely ranking #1 for that name).

Sometimes tools help with this process. There are a few tools that will help:

• CBengine
• CBTrends
• Clickbank Advantage
• CB Analytics
• CB Affiliate Revenue
• Clickbank Elite

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