Digital Products Review

Archive for the ‘Using Adwords with Clickbank’ Category

This last part of the case study took a while, for a multitude of reasons.

The other two:

• Part 1
• Part 2

For one, I have been developing tracking software to track my Clickbank sales. But now there is Hexatrack and Tracking202, both of which have free trials. Actually, it’s developed. It just needs cleaned up so that others can use it. You see, I build things as fast as I can to have access to the functionality, but that leaves the interface a little less than newbie friendly. It’s simple and I am still continuing development.

Clickbank Case Study Part 1

When I started promoting this product, I really had no idea what World of Warcraft is. And to tell you the truth, I have never even played or been to the site. I picked up a few things from the sales page for the product. Jargon. Everything has it’s jargon and you have to learn a little of it.

I decided to switch from doing the case study of a live campaign to that of one that had already run it’s course. That way, no outside interference could change the results. If it was profitable and I was reading this blog, I know I would try to clone it.

This campaign popped into my head because I actually bought a domain specifically for it and it just expired. I bought the domain because I was running a direct to affiliate link campaign and I wanted to stop the ups and downs of bidding against other affiliates that were doing the same thing. So I bought a domain that was closer to the product’s name than the original was.

I have been going over and over this in my head. If I took a Clickbank product, starting promoting it, and then wrote about that while I did it, the chances are it would not be a good case study. Anyone reading my blog could clone it and mess up the whole purpose of the case study. The numbers would be off.

So I am going to go back to historical campaigns. Campaigns I have run before, that were profitable, but for some reason I stopped them. It could be because the competition was too much, I knew less then than I do now, or it was better to spend the advertising on a more profitable campaigns.

I got tired of the whole Excel thing a while back. It took too much time and the time spent copying, pasting, and calculating could be better spent on other things. When I used Excel, I finally got to the point where I only looked at the details once a week. I do other things than promote through Adwords. Multiple streams.

So I wrote some software. It logs into both Clickbank and Adwords downloads both reports, imports them and gives me this, while I write posts: