Brainstorming the Best Keywords for Your Adwords Campaign
February 4, 2008
If you plan on using Adwords to promote Clickbank products and you have never done this before, have never read any SEO articles, or don’t do much searching online, you are going to have issues. You need to see and understand the type of keywords that people use to find your website or landing page.
I have yet to mention any keyword tools in any of my posts. That’s because I believe they can mess up your Adwords campaign if you use them wrong. You can end up with so many keywords that you don’t know where to start. I see them as brainstorming tools. To prevent misuse in the early stages of your Adwords training, just make it a practice to never copy and paste the results. Look at the results and keep a notepad and write down the phrases that seem like a good fit for the product you are promoting.
Having said that, here are some keyword tools:
keyword lists | geo targeted lists
Overture- Keyword Selector Tool
Free Keyword Suggestion Tool from Wordtracker
How Do I Find Good Keywords?
One good way to start noticing the way other people search is to watch the way you yourself search. Sign up for Google to save your web history for you. Of course, this won’t help you if you want to get started now, but it will help you in the future. You can see how your own mind works when you are searching for something. It will give you insight on other people’s searches.
On the other blog I run, I write about what I am doing currently whether it be seo work, affiliate work, Wordpress issues, ecommerce work, programming work. In my day job, I am the swiss army knife tech guy. If the network goes down, I fix it. If we need a whole new inventory system, I write it. Writing about what I have done pays off. Much of the work I have done I had no idea how to do until I did research first: xml conversions, filemaker remote access, creating Wordpress themes. But I knew how to find the information. Before I write the post, I look through my Google search history for title ideas. Every step of my research is in there, as well as every phrase I used when looking for the information. I pick titles from the words I used when it was obvious that I found nothing assuming there has to be like minds out there taking the same route I did. I have been rewarded with a lot of number one rankings and traffic by just doing this little bit of research.
The same is true for PPC. Allow Google to save your history and before you promote a specific product. Read the whole product page. Some are long, I know. As you do, write down words and phrases from the sales copy that someone may use when they are looking for solutions for the issues that the product solves.
Write down the products name.
Brainstorm how someone may screw up the products name. If a product is called the Ultimate Affiliate Marketing Blueprint. Switch it up a little. Go with the Ultimate Affiliate Marketing Plan and the Ultimate Marketing Blueprint
If the product creator’s name is on the page, write that down. I have even written down the names of some of the people who gave testimonials, if they were well known in the product’s niche.
Then find some forums that relate to the subject matter the product covers. Look for questions. Find out what people are looking for. Write down those words and phrases.
If you have yet to get a feeling for the person who would buy this product. Find a few blogs to read through Google Blog Search. Use the knowledge from your research so far to search for specific answers.
Eventually you will have become the person with the problem and if Google is tracking your history, you have all the keywords you need.
Do I have to do all of this?
Nope. And I don’t do this every time either. But it gives you a lot of options.
If you have a website that deals with the product and gets search engine hits, use your stats to find keywords. Keywords are everywhere. The biggest problem a newbie will have choosing them is that most newbies use too many general keywords and most internet users don’t use general terms for long. General keywords are a very big target.
Related Clickbank Products
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[...] that base keyword and pump it into a keyword tool. With spyware, I just used the name of the spyware or even "spyware" itself because that [...]
[...] that base keyword and pump it into a keyword tool. With spyware, I just used the name of the spyware or even "spyware" itself because that [...]