Affiliate Programs + Your Blog + PPC = Synergy

Promoting Clickbank Products with Adwords

There are plenty of systems out there. The problem with systems is that they tend to get you in a rut. I have talked a lot about promoting Clickbank products with Adwords. There are many ebooks available on the subject. The problem is that most of them take one technique and expand it to the point it is a system with no regards to any other possible technique that may have a synergistic effect.

Use only exact match keywords. Content bids are worthless. Content bids are a gold mine. Building landing pages is a waste of time. Not using landing pages means you’re missing out. I have heard them all. The key is to take each suggestion with a grain of salt and test for yourself. If someone thinks that the method they use is the next best thing since money fell out of the sky and filled your driveway, then they probably have something worth learning, but not to the exclusion of other methods. Because the guy using the other method is saying the same thing about his techniques.

I say listen to them all. Instead of following in a guru’s footsteps, spend enough time learning the method, take from it what you need and move on to another. It beats getting stuck in a system that may change due to changes at Google, too many competitors or many other factors. I guess my point is that a system is a tool and you want as many tools as you can fit in your toolbox.

Google Adwords Quality Score

There are many factors that contribute to how much you will end up paying for a specific click. Clickthrough rate is one of them and we will get to that in other posts. But there is one big one that will effect your cost per click before you even start getting clicks and that is the Adwords Quality Score. Now, I am not going to go into detail on this one. Instead I will refer you to a few other blogs:

• The Adwords Quality Score - Startup hustle goes through a few of the broad factors that effect the quality rating that Google Adwords will give your compaigns. The one I am mainly concerned with in this post in the landing page.
• Page Loading Speed Does Adwords Quality Score - It’s new factor, but it counts. If your page loads slow, you pay more.
• How to Change Your Landing Page for Better Quality Scores - Now we’re getting somewhere. On to the blogs section.

A Niche Blogging Plan

This is a blog. Obviously, I must know a little bit about blogging. And lately I have been working up a blueprint for launching a new one. Then I will be writing posts here explaining each step. This is a work in progress, so I may make good moves, I may make bad ones, but you will know them all. I currently do make money online, albeit a little haphazardly. By that I mean, I have daily plans of action but everything is not organized as well as I would want it. I jumped into a indepth study of blogging while publishing two site that actually could be called "blogs". I have other Wordpress sites, but they are static for the most part, mini-sites.

What I want to do this time is use other niche blog plans as a starting point and then max them out with knowledge I have with a special added twist at the end. First a few blueprints:

• DoshDosh’s Niche Blog MasterPlan - This is one of the first I ran into and my starting point. Read up. DoshDosh has a heavily trafficked blog.
• An Introduction to Keyword Sniping - I will be using aspects of this one, but we won’t be going for ad clicks. We will be after commissions of up to 75%.
• The 90 Day Challenge - Just found this one. Haven’t had time to read the 400 page book, but I did take a look at the spreadsheet. You will have 12 blogs by day 66. The goal: $100/month. Our goal is bigger, but the process may be slower. I believe in squeezing all I can out of a site. I am shooting for $100/day from one site. It’s very possible. The only thing I am completely unsure of is the timeline. We will know that at the end, this being the first time I set myself up to do this.
• My Brainstorming on a Niche Blog Network - This is where is started. And this is the mindmap I have been working on.

I could go on, but those basically cover it. We will not be looking at the social aspects of blogging until later. That is the icing on the cake. It will bring in more sales. We are going to try to cover all the bases and see what this does to the profit from one single domain.

Niche Blog + PPC

Now were talking. You’ve built a blog that gets traffic from search engines and has subscribers. Why not through a little bit of advertising in the mix? I have yet to try this exact combo, to tell you the truth, but it’s what any ecommerce site that wants to make more sales does. I run one for a day job. I can pick from thousands of profitable keywords because of tracking. If I am on page 2 of the natural results, I can make myself page 1 with Adwords with proven words.

You may rank in the search engines for certain keywords. There will be many long tail keywords among the mix that keyword tools just do not pick up. These can be harvested for use in PPC campaigns. In the same way, using broad matches in Adwords will enable you to capture long tail keywords with your statistics software. These can be used in SEO to increase ranking for lesser known keywords.

With the right type of tracking in place, you can take your ROI calculations down to specific keywords. This will allow you to remove words that just don’t produce.

If you build a blog with natural ranking, your Quality Score with have to reflect this. You will get a lower cost per click because your site will have some natural ranking. This is much better than having a fly by night landing page. I has also heard that having separate domains in the display and destination url can lower your Quality Score. So sending hits directly to the vendor through an affiliate link or even through a tracking service may also raise your cost per click.

So those two benefit wrap up in a pretty nice package that I will be fully exploring, evolving, and testing.

On The Road Map

This is a rough draft of how I plan to pull this off. There will be updates in this plan as I go and when I am done, I hope to have a pretty nice outline down.

• The Blog: Profit-ware.com
• The Topic: Making Money from Ebay. It is not exactly a niche. There are many, many ways to make money from Ebay from being a seller to being an affiliate. I should have a better domain name, but I think I can make that up with the history of the site. It used to be a site about making money on Ebay back in the day and has a PageRank of 4. The PageRank gives me a huge running start. Don’t get me wrong. But I am here to make money too. So I figured I might as well use my assets.
• Find some products to promote related to Ebay. At first I will do a search in Clickbank. I will find a few products and write some reviews of them. I am not sure now whether I will make these pages or posts. I am not sure pages can send pings and I want the extra links that can give. I think I will start with ten and build from there. These reviews will be a menu on the sidebar. Later, as I do more research, I will pick up other products to promote from other companies and I will drop unprofitable links once sales start coming in.
• With each of the products above, I will build a set of terms for the Alinks plugin so that the product pages get plenty of varied anchor text.
• I will set a schedule for submitting the site as a whole to different and various sites, documenting each campaign here.
• After I write each post, I will tweak everything from the headline to the slug and use the new and improved Google Adwords keyword tool to get an overview of terms I will be trying to target. Not much time spent here. Just enough. Then I will seek links to each and every post whenever I can. I like to call this embedding a site in the internet. Each page will have links from multiple domains.
• I will be using a set outline to write articles so that I can write them faster. I will be lenient with the article blueprint.

So that’s the plan for now. Each step will have a post. When I see missing parts of the outline, I will add them, do them, and then write about them here. I guess I could have written an ebook and sold it for $49.95, but I needed material for this blog. Damn the luck.

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