DPR Affiliate Marketing Blog

Negative keywords are important. They can turn a broad keyword into a narrow one. In fact, if you add enough negatives, you can forget about long tail keywords. But that’s a lot of negatives.

That’s why it pays to track the hits you get. If you have "spyware remover" in your ad group and check your tracking and find that you are paying for hundreds of hits via "cheap spyware remover", but not one sale, then it is time to add that word to your negative keyword list.

The following is a list I have gradually built for promoting downloadable type products. It has cut advertising costs close to 30% at times. I don’t use them all for every campaign. For example, if I am sending hits directly to the vendor’s site, then I use the synonyms for "review, scam, etc. But if I am sending the hits to a review I have written, then I leave those in.

"no charge"
.exe
.pdf
.zip
aaa
affordable
bad
bargain
bargin
cheap
cheapest
classic
complaint
complaints
complamentary
complementary
complimentary
crack
crackz
crime
criminal
crooked
dirty
discount
download
easy
exe
exotic
federal
found
fraud
free
frugal
ftp
full
gratis
hacked
history
hoax
illegal
immigration
inexpensive
international
iso
jokes
keygen
keygenz
legitimate
lost
low
meso
my
off
password
patch
patent
pdf
prank
priced
rating
redux
repair
review
rip
scam
serial
serialz
sham
subscribers
testimonial
tools
torrent
trustworthy
tutorial
unclaimed
unexpensive
unsalable
used
warez

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